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Tuesday, March 31, 2015

Jelly Beans for Union Soldiers

From: newsfeed.time.com


When you think of Easter candy, think jelly beans. Americans pop 16 billion little chewy, sugary concoctions every Easter. Created in the 17th century and then refined thereafter, the jelly bean took rise in the U.S. when Boston candy maker William Schrafft marketed them heavily to Union soldiers during the Civil War.

Originally sold by color, jelly beans were the first candy to ever be sold by weight. They gained their Easter popularity in the 1930s behind a marketing push that pitched the beans’ resemblance to an egg. The most popular color remains red to this day.


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